40 days | 40 nights to become a professional influencer

"The course to end all courses." - @lindsaysilb

Influencer Business Plan™

Welcome to the

And here’s the thing, there’s a difference between an influencer and a Professional Influencer.

A Professional Influencer has an established brand, a business model with multiple revenue streams, and a community that provides valued feedback.

You have an idea, but what you need now is a guide, a blueprint, a mentor, some kind of GPS to help you navigate this industry. 

Right now is the best time to become an influencer and it’s only getting better.

I’m going to let you in on a secret…


CLIENT

Revenue from audience members who want to take it to the next level.

BRAND 

Revenue from sponsored content with brands that align with your values.

AUDIENCE

Revenue from people who find your content and act on your recommendation.

These are all great questions, but to be a Professional Influencer you need a way of thinking.

A way of putting it all together. A framework. 

You need to orient yourself around the big picture. Around what matters most.

Grow on social without paying for followers?

Make money through brand partnerships?

Make money without doing brand partnerships?

Find the right person to pitch at a brand?

Convince brands to pay me instead of offering free product?

Convince brands to stop lowballing me and pay me my full rate?

Get the same number of followers/brand deals/press mentions as X influencer?

Land an agent/manager/publicist?

Prove to my family and friends that being an influencer is a real job?

Save enough to quit my job and become a full-time influencer?

You might be asking yourself how do I?

How to make the ABC's of Influencer Money

Brittany made me realize that I had to get off Instagram, scrolling and waiting for brands to work with me if I wanted to make real money, and she was right.
 
You hear so many people talk about Instagram being where the money resides. If you don't have a large following or high conversion, brands are less likely to work with you or even respond to your emails.
 
Even if you do have a large following with all of the changes on social platforms, turning the focus on media I own has finally allowed me to start hitting my quarterly goals.
 
In less than three months, I have:
- booked four paid campaigns and spoke during Black Maternal Health Week
- more than doubled my blog traffic by leveraging my SEO more strategically
- increased my conversion rate for my email list and grow it by 20%
- develop products that will be launching in Q4 2021 and more.
 
I enjoyed the weekly chats with Brittany and other creatives who what to turn their purpose into a successful brand.
 
Finally, a blueprint that will help you get clear about your value and how to present it to your audience and execute.
 
If you are on the fence, hop over and do it! IBP is where you build your true power as an influencer and brand!

@ACCORDINGTOAPRILXO
IBP MARCH '21

IBP is where you build your true power as an influencer and brand!

I have purchased so many courses from countless influencers claiming to show you how to grow your following, pitch brands, increase your visibility, get you press, yada yada yada.

Brittany Hennessy's programs have been the ONLY programs to actually give me results. Don't waste your time and coins on anyone else. Yes, I said what I said.

She knows what she's talking about! She's actually hired influencers like you and me before and knows what brands are looking for! 

But you have to be able and willing to put the work in. This isn't a magic lamp - you can't just rub it and expect for your wishes to be granted. BUT it is a roadmap. Follow the directions and you’ll find yourself at the exact destination you wanted to be.

In less than 10 months I had:
- created my blog
- more than tripled my following on IG (to over 10K followers)
- booked 2 paid campaigns (one of which pays 4-figures) and am - - close to booking my 3rd
- solidified press with a digital and print outlet

I started exactly where you are, with no idea how to make this happen, and a glimmer of hope of where and what my life could be if I did.

Do it. Leap. You won't regret it.

@JADICOLLADO
IBP JANUARY '20

Brittany Hennessy's programs have been the ONLY programs to actually give me results.

“Before taking this course, I was ready to give up on How To Five Two.

After years of creating content and trying to learn how to expand my reach through online courses and consultations with social media experts, I was beyond frustrated. Brittany’s Influencer Business Plan course was the road map I so desperately needed.

With her guidance, I have built a solid foundation for How To Five Two piece by piece. For the first time, I don’t feel overwhelmed because I have a clear vision and a strategic plan to maximize my time and efforts.

Brittany will have you questioning the norms within the influencer world and substituting them with practical, results-driven procedures. 10/10 would recommend!”

@LWANY / HOWTOFIVETWO
IBP JANUARY '20

“Brittany’s Influencer Business Plan course was the road map I so desperately needed.”

The Influencer Business Plan was one of the most valuable experiences I've had on this influencer journey.

The tools I received were not only to help me set my platforms up for success but I also learned how to better serve my audience and give them what they want (and deserve).

A lot of us are out here trying to be Instagram famous but neglecting our evergreen platforms (YouTube, blogs, podcasts) or trying to get paid by brands but don't know how to make money on our own.

This course opened my eyes to ways of making money and connecting with my audience that I never really considered or didn't think were relevant.

And I can't forget the weekly chats! I think the most invaluable aspect of this course was the weekly slack chat. We not only had the opportunity to ask Brittany questions about the lessons but we were able to ask questions about anything we wanted (literally ANYTHING and she would answer). This just showed us that Brittany wasn't just invested in us understanding her coursework but she was also concerned about what was actually going on in our "content creator influencer" lives.

We also had an opportunity to network, vent and brainstorm with other content creators, which just amplified the experience. If you are willing to sacrifice a little bit of your time each day you will get so much out of this experience. 10 out of 10 recommend!

@CURLSOFACPA
IBP MARCH '21



“This course opened my eyes to ways of making money that I never really considered”

“Brittany Hennessy is a wealth of knowledge and provides actionable strategies for your blog and brand.

I’ve been blogging for several years and I wish I had these resources in the beginning.

This is an amazing course for any stage of your influencer and blogging journey.

@DEANNAMRIVERS
IBP JANUARY ' 20

“The Influencer Business Plan has lived up to the hype!”

“I really enjoyed this course so much. It forced me to do all the things that I put in the bottom of my to do/update list - like have consistent bios and media kits. And I got to do it with with professional guidance and feedback from Brittany and other great like-minded people on this path to influencing.

Plus, the class helped with other things I didn’t even how to begin to figure out on my own like calculating prices and other stuff that you never thought about but always wondered how other influencers do it- Brit tells you all that good stuff.

One of the best things about this course is the other people you meet who are encouraging, give you feedback and share tips with you. The other thing I appreciate is that all the assignments are spread out so it’s easy to stay on track and complete, while you also manage your job/career/social life.

It’s really something your should invest in if you need to clean up your act and take the next steps with a plan and guidance.”

@TOYAFROMHARLEM
IBP JANUARY '20

“It’s easy to stay on track and complete, while you also manage your job/career/social life.”

First I read Influencer, and a year later I scheduled a coaching call with Brittany. She was so down to earth and was not hesitant to give away very valuable and tangible advice that I could apply to my life. 

I decided that I definitely wanted to invest in the IBP course because I already really trusted her advice and knowledge about the industry. In 2020 I decided to commit to being a blogger and be intentional with my social media. 

Not only did the IBP course give me the realization that a monetized career online was very possible, it helped really put things into motion. This course is for people ready to stop dreaming, and starting doing!  

The course was divided into clear modules and the pace of the course kept me motivated. I also really enjoyed being a part of a community and having chats led by Brittany with other like-minded individuals. 

She encourages us to ask questions and makes sure we understand everything. I was able to really nail down my mission statement and have a clear vision moving forward with my brand. 

@SENORAAMYORTIZ
IBP JANUARY '20

“This course is for people ready to stop dreaming, and starting doing!”

Let's break down the course shall we? We shall...

Determine your mission as an influencer, tone of voice, and target demographic down to the smallest details.

Brand Identity

Module One

01

Identify the skills and credentials that make you an expert in your niche. Write killer social summaries, bios, and partnership pages. Compose an impressive portfolio even if you've never done a campaign before.

Expertise

Module Two

02

Create social media channels that provide value. Generate shareable content that will bring audiences to you. Decide if a paid ad strategy is the right way to grow your audience.

Social Audience

Module Three

03

Choose a theme/template that has a great UX
Create a content strategy for your blog. Design a newsletter your audience will gladly open.

Content Strategy

Module Four

04

Learn the best strategies for Search Engine Optimization. Start using Pinterest to drive traffic to your blog. Discover how Google trends can drive your content calendar.

SEO

Module FIVE

05

Optimize your blog for a user shopping experience. Generate revenue through rewardStyle and Shopstyle Collective.Learn the best strategies for gaining acceptance to an ad platform like Mediavine.

Blog Monetization

Module SIX

06

Design an effective media kit for brands, press, and event bookers. Pitch podcasts hosts and members of the media. Land speaking gigs at conferences and industry events. Barter with hotels and lifestyle brands to cultivate your image.

Media Kits & Public Profile

Module SEVEN

07

Create pitch letters to land campaigns with your favorite brands. Learn EXACTLY how much to charge and what packages to offer. Negotiate with confidence and redline contracts like a pro.

Pitching & Fees

Module EIGHT

08

Find a manager, agent, and other team members. Register your LLC and run your brand like a business. Create and promote products and services that have YOUR name on them.

Expansion

Module NINE

09

Brittany gives the aspiring influencer, blogger, or other online personality the real life action steps needed to succeed.

She provides a path that anyone can follow – even a 50-something ‘non-digital native’ like me!

The team Slack chats were so much fun; I loved the opportunity to learn not only from Brittany, but from my fellow students as well.

Brittany does a great job of bringing everyone into the conversation and yet giving very personalized advice. I’ve been able to take the principles that Brittany teaches and apply them to my own work, with measurable success.

I highly recommend Brittany’s course for anyone who wants to take their brand to the next level.

@MOODSANDVIEWS
IBP OCTOBER '20

I had been posting on Instagram for years and lost my direction until I took Brittany's course and took charge of my purpose and became more strategic about the time I spent creating and posting.

The Influencer Business Plan truly took my work from being a hobby to a full fledged income hitting my financial goals and established purpose that Brittany helped me outline and carve out utilizing her course.

It is intense and will have you assessing what you are doing in the best way possible along with providing tools to expand the capacity of what you are achieving. Highly recommend the course for anyone looking to level up from a hobbies level to a career.

Words From IBP Grads

@NEWMOONWORKS
IBP MAY '20

I’ve been in influencer marketing for a LONG time. Like when your favorite mega influencer worked for free. When vloggers were shooting in their basements with bed sheets as backgrounds. When you made a blog post and then tweeted about it because that was the only social media we had. Yeah. That long.

Before I wrote INFLUENCER: Building Your Personal Brand In The Age Of Social Media (which you MUST read if you haven’t already) I worked at Hearst Magazines Digital Media and booked the influencers for Seventeen, Cosmopolitan, Marie Claire, Elle, Harper’s Bazaar, Esquire, Women’s Health, Redbook and more.

And before that I worked at Horizon Media where I booked the influencers for Travel Channel, Food Network, Lifetime, VTech, and more. This is where my love of Vine came from and I still miss it dearly. R.I.P.

And even before that I was an influencer for The Gap, Svedka, Popchip, Vaseline, and Nivea where I was a North America Ambassador and got to hang out with Rihanna on a cruise ship in Germany.

All of this to say that I know the INFLUENCER BUSINESS PLAN™ is exactly what you need to start your career, level up, or make the jump to full-time.

Hi friends, I'm Brittany Hennessy —

I've been called the influencer whisperer and the fairy godmother of influencer marketing...

$749

one payment of

BEST VALUE

Enroll In The
October 2021 Session

Save over 10% and grab the bonuses!

The Influencer Business Plan

Weekly Slack chat with Brittany

Access to August 2021 Slack

Access to Influencer Pro Slack

(2) 30-minute coaching calls

Access to the Capstone project

IBP monthly graduate chats

3 monthly payments of

MOST ACCESSIBLE

$299

The Influencer Business Plan

Weekly Slack chat with Brittany

Access to August 2021 Slack

Access to Influencer Pro Slack

(2) 30-minute coaching calls

Access to the Capstone project

IBP monthly graduate chats

Class begins Sunday, October 10th!

By purchasing the Influencer Business Plan™ you are agreeing to our Terms & Conditions.

Hurry! This discount ends in

The Capstone Project is the grand finale of the course. Prizes include event tickets, coaching sessions, profile audits, contract assistance and more. Winners also receive access to an exclusive winner's circle with quarterly zooms.

ACCESS TO THE CAPSTONE PROJECT

You'll have weekly chats during the course, but the party doesn't end when you graduate. Then you join monthly chats with hundreds of IBP graduates.

IBP Monthly graduate chats

Score two 30-minute personal coaching calls with Brittany Hennessy after the course concludes to answer any follow up questions and keep you on track!

(2) 30-minute coaching calls

PAY IN
FULL BONUS

What do you get?

@dianneboyer
IBP OCTOBER '20

I especially loved the online chats that were a part of the program. It was awesome to be able to exchange thoughts and ideas with others in the class, all in different stages of their journey. Everyone was supportive and eager to help each other, with Brittany leading the way. 


@harrishopeandhumour
IBP JULY '21

"I have been raving and recommending this course to anyone who will listen. I can’t believe it’s about to be over. It went much faster than I expected. Brittany did not disappoint, this was a great investment."

@LISAVELLA
IBP January '20

I think I can easily say everyone learnt so much by the constant comments from my classmates. The energy of everyone involved was infectious, so supportive and refreshing! 

More From IBP Grads

Your purchase of the Influencer Business Plan™ comes with a 14-day money-back Guarantee. 

If you do not feel the course has met your expectations, for any reason, we’ll refund the money you’ve paid, provided you’ve completed all assignments from the first 14 days.

Assignments from the first 14 days include joining the Slack channel, all of the reading lessons, video lessons, and worksheets. Completion is verified with Podia.

money back guarantee

take advantage of our risk-free

don't worry, we have the answers!
P.S. If you need anything, just email ibp@carbonaugust.com

You Might have Some questions

- Two (2) 30-minute personal coaching calls with Brittany Hennessy after the course concludes to answer any follow up questions and keep you on track! (Paid in full only)
- An invitation to Influencer Pro, a private Slack channel with hundreds of successful influencers.
- An invitation to IBP October 2021, a private Slack channel for influencers enrolled in the course.
- Access to the IBP portal on Podia with 10 modules and assignments.
- Weekly 60-minute private group chats in IBP October 2021 hosted by Brittany Hennessy and notes following each chat.
- An entry for the Capstone Project with the potential to win event tickets, coaching sessions, profile audits, contract assistance and a chance to join the Winner’s Circle: a quarterly chat with previous Capstone Project winners.
- Complimentary access to all paid events produced by Brittany during your time in the course (if applicable.)
- An invitation to IBP Graduates, a private Slack channel for graduates of the Influencer Business Plan with monthly 60-minute chats.

What do I get in the Influencer Business Plan™?

AM I TOO MUCH OF A NEWBIE FOR THIS COURSE?

Not at all! Even your favorite influencer started with zero followers. Enrolling in the Influencer Business Plan™ when you’re just starting out will help you lay the strongest foundation for your brand and business.

You’ll avoid common pitfalls, you won’t need to unlearn any bad habits, and you can do it right… the first time. I’ve coached MANY influencers who were just starting out and it definitely helps them see what is truly possible for their personal brands instead of just trying to copy what everyone else is doing.

If you have any questions along the way, you can always ask me for help in the weekly chat or reach out in the IBP July 2021 Slack channel and get valuable insights from other students in the course. You also have access to the Influencer Pro Slack channel with hundreds of successful influencers who are more than happy to share what they’ve learned so far.

Absolutely! Even the best influencers are leaving money on the table during brand negotiations, not taking advantage of additional revenue streams that can take their brand to the next level, and missing out on the huge opportunities that come from having a proper media/PR strategy. The Influencer Business Plan™ is an investment in the future of your brand and your business.

I’m an established influencer with YEARS OF EXPERIENCE. Is this course right for me?

Yes! In addition to fashion and beauty influencers, teachers, event planners, chefs, doctors, dancers, comedians, actors, travel agents, entrepreneurs, SAHMs, designers, authors, personal shoppers, and more have achieved fantastic results from this course. If you use social media to promote your brand/business, want to learn how to create multiple revenue streams, or need help getting your name out there, this course is for you.

I’m not your typical influencer. Will this course help me with my brand and business?

YAAAAAS! Unlike many other programs which keep their instructor in hiding, you'll be able to ask me questions during our 60-minute weekly chats and the 60-minute monthly graduate chats.

You’ll also be able to send me DMs. A former student once sent me a message about an email she received. A brand was asking to use some of her video footage and she didn't know what to say. We talked it through and she made her first money as an influencer, a cool $1000! You have DM access to me as long as the course is live!

Will I get access to Brittany Hennessy through the Influencer Business Plan™?

Forever. As long as Bill Gates keeps the internet on, you will have access to the course and all future updates. The influencer world is constantly changing and I’ll always strive to provide students with the most up-to-date information. New lessons have included best practices for TikTok and Clubhouse!

How long do I have access to the Influencer Business Plan™?

Absolutely! The Influencer Business Plan™ comes with lifetime access. If you need more time for a certain lesson, or need some time off to deal with other things, the assignments and chat notes will be here for you whenever you’re ready.

I have a jammed packed schedule. Will I have time to take this course?

No worries! Not only can you submit your questions at any time, and I’ll answer them during the chat, but a full recap will be posted in the channel by our teaching assistant.

What happens if I can’t make the weekly chats?

We accept all major credit cards and PayPal.

What forms of payment do you take?

Your purchase of the Influencer Business Plan™ comes with a 14-day money-back Guarantee. If you do not feel the course has met your expectations, for any reason, we’ll refund the money you’ve paid, provided you’ve completed all assignments from the first 14 days. Assignments from the first 14 days include joining the Slack channel, all of the reading lessons, video lessons, and worksheets. Completion is verified with Podia.

What if I’m not happy with the course?

We’re here to answer any and all questions you may have about enrolling in the Influencer Business Plan™. Just email IBP@carbonaugust.com and we’ll get back to you with an answer ASAP.

How do I get in touch if I have more questions?

Are you ready to become a Professional Influencer?